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    About Us

    Our Story

    Satisfaction Guaranteed

    Satisfaction Guaranteed

     We’re not here to fit into boxes .We’re here to break them.


    SAM II makes period underwear and swimwear for the people mainstream brands forgot: the studs, the stems, the masc femmes, the non-binary folks and everyone in between.


    We started SAM II because we were tired of squeezing into products that weren’t made for us. Tired of brands slapping a rainbow on something once a year, but never actually designing with our bodies or identities in mind. Period care and swimwear shouldn't be gendered, uncomfortable, or make you feel invisible.


    Our products are designed to support flow and freedom with fits that affirm who you are, not who the industry thinks you should be. That means underwear that doesn’t ride up or scream “feminine.” Swimwear that feels good with your top off or your binder on. And everything made to move with you, whether you’re bleeding, swimming, chilling, or vibing on the beach.

    Satisfaction Guaranteed

    Satisfaction Guaranteed

    Satisfaction Guaranteed

    We want your experience with us to be smooth and easy. 


    We provide a straight forward shopping journey, free shipping for over £40 orders, option for next day delivery, free returns and customer service team that are always willing to help.


    Mission & Values

    Satisfaction Guaranteed

    Mission & Values

    Our mission is simple: to make functional, affirming underwear and swimwear for people too often left out of the conversation.


    We centre comfort, identity, and freedom because nobody should have to compromise who they are just to manage their period or hit the beach. 


     What started as a personal need became a mission: to create functional, affirming, and damn good-looking pieces that allow people to feel held  not just physically, but emotionally too. 

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